Shop

General Babies & Kids Gear

Take a look at all the super cool clothing, accessories and general everyday gear on offer for babies, toddlers and pre-school kids during their first few years.

Check out our Hot Topics section too where you'll find lots of useful articles, tips and advice on Babies & Kids Gear.

Must have Learning Tower  - The Arc Assistant

Must have Learning Tower - The Arc Assistant

**FEATURED** Make life easier with the Arc Assistant! An adjustable safety-fun stool and learning tower that boosts your toddler so they can stand up and interact at bench height without falling. The Arc Assistant has been 100% designed by Arc NZ Baby here in New Zealand to make mealtime prep and other bench activities easier and fun for you and your toddler.
Littleducks

Littleducks

Littleducks has the ultimate range of young children's outdoor clothing including waterproof overalls, raincoats, snow pants (fleece lined) and sleeveless puffer vests to keep your adventurous young one enjoying the elements all year round! Our children’s wear is fully machine washable and suitable for ages 9 months - 6 years.
Cool Kiwi Kids

Cool Kiwi Kids

Cool Kiwi Kids is proud to bring Crazy Safety products to New Zealand. Very cool and fun looking bike helmets and accessories for toddlers and for kids. They are designed in Denmark and meet New Zealand safety requirements EN1078. Get your little ones to wear a helmet and stay safe in a cool way.
Tiny Turtles

Tiny Turtles

Tiny Turtles provides high quality stylish affordable children’s clothing from premature babies through to 12 year olds, even the hard to fit pre-teen’s are covered! We only stock children’s clothing brands we are happy to use ourselves, that wash and wear well, and stand up to the rugged play we love to see kids engage in.
Fantail’s Nest NZ

Fantail’s Nest NZ

Fantail's Nest NZ are known for their popular Universal 2 'n 1 Pram Sacks. Designed and handcrafted by a rural NZ Mum, our Pram Sacks are beautiful, yet very practical for when you’re out and about. The Pram Sacks are NZ Made using wool and cotton components, and suitable for children 3 months – 3 years old.
XO Kids

XO Kids

XO Kids is a family business with family values. We stock a range of high quality clothing and accessories for babies and children 0 - 2 years. Our brands include Haakaa, ergoPouch, Babu, Little Dragon and Coloured Organics. We also make our own range of gorgeous handmade items including woollen hats and booties - perfect for the chilly winter months!
Jaxs and Co - Angel Sleep Sacks

Jaxs and Co - Angel Sleep Sacks

Jaxs and Co are the creators of Angel Sleep Sacks, a safe and easy solution for transitioning your baby out of their swaddle. Our Angel Sleep Sacks will keep your baby warm and settled at sleep times, without taking away that snug feeling they love. Designed in New Zealand for newborn babies and up to 2 year olds.
Let Them Be Seen

Let Them Be Seen

Let Them Be Seen specialises in Hi-Vis clothing for kids so they really can be seen! Our Hi-Vis designs are perfect for when your kids are out and about, walking to kindy or school, on the farm or even just to look like Mum or Dad! The Let Them Be Seen kids range comes in sizes 2-12 years.
Buggy Plate's

Buggy Plate's

Buggy Plate's are an ideal gift for your trendy little boy or girl. Buggy Plate's can also be used on a tricycle, bike, your baby's bedroom door, or even cot. Buggy Plates comes complete with your baby's name, date of birth and country flag.
Uncle Andy child safety locks

Uncle Andy child safety locks

**FEATURED** Uncle Andy is a NZ owned business providing an innovative range of child safety locks for cupboards and drawers. Our range of magnetic locks ensures that kids are safe and free from household hazards. Whether you’re at home, in the shed, at the bach or holiday house, or even at the grandparents house, Uncle Andy’s childproof locks will help you create a safe environment for your kids.
Snail Mail Stories

Snail Mail Stories

Snail Mail Stories sends personalised and educational pen-pal letters in the post to curious 3-8 years old. Customised with a child’s name and delivered by the postie, they have that joy of receiving something fun in their letterbox each month. Each envelope is also filled with poetry, activities and crafts that inspire children to play in nature. Inspiring little readers and future leaders.
Tings

Tings

Tings is the home of gorgeous and practical things for babies, toddlers and preschool kids. From our handmade cotton toys, to comforters, hobby horses, unicorns, car seat protectors and more. Tings captures two great collections under the same umbrella – Ickle Tings and Tinga-me-bobs. All made by one mum. Plus we have just introduced kids wet bags to help you replace plastic bags and reduce waste.
Helles Teeth

Helles Teeth

Helles Teeth specialises in soothing, non-toxic silicone teething toys and we’re dedicated to bringing gum soothing goodness to babies around the world in a range of quirky themes and colours. We believe that teething toys should be safe and have a low impact on the environment - as well as being awesome to look at! Proudly designed in New Zealand.
Nappies Direct

Nappies Direct

Nappies Direct is the number 1 online distributer of high quality baby products, stocking well recognised baby brands and delivering directly to families throughout New Zealand. We work hard to make shopping online with us an easy, and enjoyable process for busy parents, bringing you quality baby products, affordability and convenience.
Cherish Your Memories

Cherish Your Memories

Cherish Your Memories specialises in 3D impressions - from babies hands and feet to toddlers, kids and castings of adults too. We have a real passion for preserving your memories in three dimension. Cherish Your Memories lifecasts are exact replicas of the human body. They’re preserved in stone to display in your home and to touch and hold for generations to come.
Contagiously Funky

Contagiously Funky

Contagiously Funky specialises in creative and fun decals for kids. Each decal is made in New Zealand from high quality and long-lasting vinyl. We have a wide range of ready-made decals for you to choose from, or if you prefer we can help you create your own designs too - personalised decals your kids will love!
Houdini Solutions

Houdini Solutions

Houdini Solutions Limited has invented all sorts of sanity savers to make your life easier and help keep your children safer at home or when you are out and about. Our Houdini products are simple but very effective and are perfect for parents with young children. We now have 6 products in the Houdini range including Houdini Stop, Houdini Click N Lock, Houdini Door, Houdini Clips, Houdini Cosy and Houdini No Spill.
Baby Toolbox

Baby Toolbox

Baby Toolbox is an online baby store with innovative, affordable and practical baby products sourced from around the world. Our range includes baby safe sleep products, baby essentials, gift ideas and more to give parents the tools they need for growing healthy happy babies. Baby Toolbox is also the New Zealand and Australian distributors for leading brands Doomoo, Snoozzz and Go Mama Go Designs.
Cariboo New Zealand

Cariboo New Zealand

Cariboo New Zealand specialises in nursery furniture and décor. We are a family-owned business located in the beautiful region of North Canterbury, New Zealand. Cariboo has been helping families furnish their nurseries with care for over twenty years – and we consider it a privilege to help ensure that your baby has the best start in life.
SNUGBAGS - Merino for Kids®

SNUGBAGS - Merino for Kids®

At SNUGBAGS - Merino for Kids® our extensive range of baby and toddler sleeping bags and merino baby swaddles are guaranteed to keep your kids safe and snug throughout the night. Made exclusively in New Zealand, 100% natural and made only of the finest New Zealand merino, the SNUGBAGS - Merino for Kids® range includes organic cotton and merino sleeping bags, zip up swaddle wraps and pyjamas.
Mud Mates

Mud Mates

Do you have little kids and find that you are constantly washing their dirty clothes? Then Mud Mates could save you time and money! Our machine washable Coveralls, Overpants, Craft Aprons and Shoe Covers slip straight on over your children’s clothes to protect them – perfect for when they are making a mess!
Teethy Tots

Teethy Tots

Teething baby? Worry about what your baby is putting in their mouths? Worry no more! Teethy Tots specialises in baby teething necklaces, teething accessories, teething toys and teething jewellery made from 100% food-grade silicone and beech wood. Natural teething products handmade right here in New Zealand.
SmartyPants

SmartyPants

SmartyPants specialises in stylish, affordable gifts, clothing and accessories for babies and kids. The perfect place to find something a little bit different for your children and their friends. From educational toys to craft ideas, puzzles and more, you’ll find that perfect gift at SmartyPants. Whether it’s a birthday present, Christmas present or baby shower gift, we can help!
Little Sprout Pharmacy

Little Sprout Pharmacy

Little Sprout Pharmacy, a family-focused pharmacy that’s here to help simplify your life as a parent. Owned and operated by Teresa Tang, a pharmacist of 10+ years, and mother to two young children, Little Sprout Pharmacy is the place to go (in-store or online) to find the best quality and safest medications, supplements, and natural products for your whole family.

join us

Join us on social media for all our latest news.
facebook twitter pinterestInstagram
 

sign up

Sign up and receive our latest newsletters.
First/Last Name*
Email*
Town/City*
 

contact us

mailinfo@under5s.co.nz
 
advertise with us