Shop

General Babies & Kids Gear

Take a look at all the super cool clothing, accessories and general everyday gear on offer for babies, toddlers and pre-school kids during their first few years.

Check out our Hot Topics section too where you'll find lots of useful articles, tips and advice on Babies & Kids Gear.

Snuggle Bug

Snuggle Bug

Snuggle Bug, our affordable, high-quality baby wraps allow busy Kiwi parents to keep their baby close while they continue with everyday activities. We also have a range of affordable nursing scarves and teething jewellery.
Little Hugs Baby Boutique

Little Hugs Baby Boutique

Little Hugs Baby Boutique specialises in providing NZ babies and their Mums with great value baby products. From baby milestone cards to baby sleep aides, teething toys to breast pumps we’ve got everything a new Mum and her baby will want!
Big Pirana

Big Pirana

Big Pirana the online store that offers you funky and kid-friendly kindy, swimming and travel accessories that your kids or grand-kids will absolutely love. Our products are perfect for every day, but they’re even better for kids’ birthdays and Christmas stocking stuffers. We’re a local New Zealand business with strong family and community ties.
Chicos

Chicos

At Chicos we source fun, fabulous, quality kids decor that suits both parent and child. Our collections include ever popular My Wee Fairy Doors, keepsake dolls, art and wall stickers and a vast range of homewares from bedding, lighting, toy storage, baby gifts and more. All of our products are hand selected to create a stunning bedroom for your child from babies through to teens.
Baby Avenue

Baby Avenue

Baby Avenue is a boutique baby and toddler website with gorgeous, high-quality imported goods from around the globe. We cover the Mum, bub and toddler essentials such as maternity and breastfeeding wear, mum's bags, sleepwear, rainwear and sunwear, as well as stocking some of the special items for gifts, bedtime and kids on the go.
Twinkle Twinkle Little Star

Twinkle Twinkle Little Star

At Twinkle Twinkle Little Star baby boutique in Papakura, Auckland, we are committed to sourcing funky and useful products for your little ones. We care about the future of our children and are committed to sourcing sustainable products that you'll love. Most of what we stock is designed here in NZ, with a few awesome products from overseas.
Willow Design

Willow Design

Willow Design is an online store based in South Canterbury focusing on children's clothing, toys and accessories for boys and girls from 0 - 6 years. We have sourced beautiful, quality brands from around the world including Denmark, UK, USA, Australia and locally in New Zealand.
Little Rooms

Little Rooms

Find a wonderful range of children’s décor at Little Rooms to make your little person’s room really special. The products we sell help to create a great bedroom space for your child or as a gift for someone you know. From duvet covers to wall art, beanbags, lighting, clocks, gifts, toys and more. We have it covered!
Once Upon a Time Baby Boutique

Once Upon a Time Baby Boutique

Once Upon a Time Baby Boutique has a range of gorgeous baby clothing, natural skincare products, gifts and accessories for your little ones. Our range reflects a classic style that reminds us of a childhood filled with love, laughter and fun!
One Button

One Button

One Button is a brand of funky, unique creations for kids and their families – all hand-made with love one piece at a time. You are not like everyone else, so why should you buy the same as everyone else? Each of our one-of-a-kind designs is hand-crafted in New Zealand and made with all kinds of repurposed fabrics and upcycled materials.
SNUGBAGS - Merino for Kids!

SNUGBAGS - Merino for Kids!

SNUGBAGS sleep solutions are designed for parents who only want the best for their children. Exclusively made in New Zealand, 100% natural and made only of the finest New Zealand merino our range of organic cotton & merino sleeping bags, zip up swaddle wraps and pyjamas is guaranteed to keep your baby comfortable and safe all night long.
Doidy Cup

Doidy Cup

Throw out those baby bottles and sippy cups! Doidy Cups are loved by babies and toddlers alike! Suitable from 3 months up, Doidy Cups teach your little one to drink from a rimmed cup, not a spout.
Modern Baby

Modern Baby

Modern Baby is passionate about sourcing and crafting the best and funkiest baby gear on the market, even a special range just for the farm babies out there! Check out our baby clothing, beautifully hand made products, NZ themed outfits and a whole lot more.
Bellaroo

Bellaroo

Bellaroo brings you unique, quality products for mumma, baby and child. We are committed to searching the globe to source fantastic new innovative products, all of which we first try, test and critique. Products that are friendly to the environment and natural for your baby too. We specialise in functional, fashionable baby slings and baby carriers including our very own range.
August Boutique

August Boutique

August Boutique specialises in all the best products and irresistible items for babies, toddlers and kids We are an NZ based online baby and kids goods boutique offering a wide range of products covering everything from nursery decor, bedding, bath time, feeding, teething, learning books & developmental toys right through to clothing & accessories.
By The Yard

By The Yard

At By The Yard we bring you a wonderful wide range of contemporary fabrics - all ready to browse on our easy to use website. Our selection of bright and colourful fabrics will give you lots of inspiration and are perfect for making your own kids clothes and for decorating their rooms in the latest designs. Each of the fabrics is made from 100% cotton and suitable for crafting, sewing and quilting.
Mud Mates

Mud Mates

Do you have little kids and find that you are constantly washing their dirty clothes? Then Mud Mates could save you time and money! Our machine washable Coveralls, Overpants, Craft Aprons and Shoe Covers slip straight on over your children’s clothes to protect them – perfect for when they are making a mess!
fox + lilly

fox + lilly

A fun + fresh online lifestyle boutique for beautiful babes + cool kids 0-6 years. Yippee! Our products are sourced from small NZ + Australian businesses that we love, so buying from us is supporting a local family. We have stylish everyday + special occasion clothes, shoes, accessories, decor, play gear + gifts. Perfect for any occasion and an ethical alternative to the things you see around every corner.
Little'n'Sweet

Little'n'Sweet

At Little'n'Sweet we have a lovely range of baby wear from the UK for sizes Prem to 1 years old. Starting a family is a special and delightful time for parents and grandparents, so we have made it as easy as possible for you to shop online for your special little ones. We offer high quality products and great customer service.
Cariboo New Zealand

Cariboo New Zealand

Cariboo's range of distinctive hand-crafted nursery furniture and other baby essentials products is stylish, functional and designed to help you create the purest and most comfortable environment for your baby. Made in New Zealand from high quality locally sourced sustainable materials, each piece is skillfully formed and finished to exacting international standards and with exceptional attention to detail.
Munchkins

Munchkins

Munchkins stocks good quality, affordable nursery and bedroom products for babies and toddlers. Everything from babies cots and bassinets, to kids furniture and décor, bed linen, accessories and more. Now everyone can have their very own ‘dream nursery’!

join us

Join us on social media for all our latest news.
facebook twitter pinterest blogger
 

sign up

Sign up and receive our latest newsletters.
First/Last Name
Email
Town/City
 

contact us

mailinfo@under5s.co.nz
phone09 376 4408
PO Box 147429
Ponsonby
Auckland 1144

advertise with us