fox + lilly

A fun + fresh online lifestyle boutique for beautiful babes + cool kids 0-6 years. Yippee! Our products are sourced from small NZ + Australian businesses that we love, so buying from us is supporting a local family. We have stylish everyday + special occasion clothes, shoes, accessories, decor, play gear + gifts. Perfect for any occasion and an ethical alternative to the things you see around every corner.
f o x + l i l l y is a fun + fresh online lifestyle boutique for your beautiful babes + cool kids aged 0-6 years.

We're passionate about sourcing rad stuff made by some of our favourite NZ + Australian small businesses so buying from us is supporting a local family. We have stylish everyday + special occasion clothes, shoes, accessories, decor, play gear + gifts that we think are a little bit amaze.

Our ranges cover any occasion and our products are an ethical alternative to the things you see around every corner. So you aren’t going to see your purchases in every online shop you stop at.

When you make your purchase, any order made by 10.30 am will be gift wrapped and sent out that day. Our range of gift cards means, you won’t need to brave the shops at all and can even pre-arrange special shipping requirements if you contact us before paying for your order.

The shopping experience is simple, easy and fast so you can do your gift or essentials shopping from your fingertips no matter where you are.

We also offer a gift registry service and bespoke gift hampers for baby showers and new arrivals.

Fox + Lilly range

Our ranges includes:
little foxes (boys)
Must have's for your little fox. We've made sure our boys are covered here with our range of rad clothes, shoes and accessories.

little lilly’s (girls)
Must have's for your little lilly. Little girls individuality can shine through with our eclectic collection of edgy and easy choices for girls.
the shoebox
The shoebox has our handpicked collection of rad footwear for newborn babies to 24 months.This is the place to pick yourself up a pair of our leather baby jodphurs and we’re the first NZ stockists of our favourite handmade hi-tops.

Other styles we carry are winter slippers/slinkies and loafers. Our shoes promote the best in baby and toddler footcare and development and are 100% handmade here in NZ and Australia.
the closet
We think we have the best choices when it comes to baby and kids clothes. I love encouraging kids personalities to shine and with our easy wearing threads for girls + boys, we cover little bods with unique prints and clever cuts that are designed for every day wear. 

It's all stuff that we have in our own kids wardrobes and everything is made using the best quality fabrics and tried + tested, original designs.  No fading, easy wearing, easy washing!
the den
Think of the den like a bedroom or a playroom. It's our collection of play gear, accessories, decor + gift essentials for a f o x  +  l i l l y lifestyle.

Blankets, wraps, bibs, gifts, money boxes, socks, snapback hats, beanies, photo books, prints and gift cards. All the fun and practical stuff in one place!
mama fox + lilly
Our f o x  +  l i l l y mama’s need some loving too, so while you're stopping in to buy for that squishy newborn baby you have to meet, a baby shower gift or you're just picking up something special for your bubs or kiddlings, we’ve got some treats for mum in here too!
silver fox
We’re always on the look our for rad stuff for m r  f o x  +  l i l l y and when we find things to share with you, we’ll add them in here, along with our favourite gift card choices for dad.  

Play is important at f o x  +  l i l l y H Q so we’ve put together a selection of favourite dress ups and toys to play with in a world of pure imagination. Beautiful toys, dolls, dress up and f o x  +  l i l l y  play gear. Adventure filled, days of play. 


We also now offer LayBuy as a payment option. Orders are processed as normal + sent straight away with payments being split over 6 easy instalments.

Get social 

For more about us and to shop for super rad and unique things for your little ones visit us or say hello here ...
You can also get updates and VIP codes to use when you sign up to our newsletter.

USE OUR HASHTAG #foxandlillynz

fox + lily is fun. It’s cool. It’s easy. It’s unique.

You might also be interested in ...

Mud Mates

Mud Mates

Do you have little kids and find that you are constantly washing their dirty clothes? Then Mud Mates could save you time and money! Our machine washable Coveralls, Overpants, Craft Aprons and Shoe Covers slip straight on over your children’s clothes to protect them – perfect for when they are making a mess!


Bellaroo brings you unique, quality products for mumma, baby and child. We are committed to searching the globe to source fantastic new innovative products, all of which we first try, test and critique. Products that are friendly to the environment and natural for your baby too. We specialise in functional, fashionable baby slings and baby carriers including our very own range.

join us

Join us on social media for all our latest news.
facebook twitter pinterest blogger

sign up

Sign up and receive our latest newsletters.
First/Last Name

contact us
phone09 376 4408
PO Box 147429
Auckland 1144

advertise with us